Remember long ago, far away, in a time when the gaming industry was about cool video games and publishers just had to sell maybe 300,000 copies at $50 to not only break even but also to post profits. That was back when games cost a couple of million to produce and were actually fun. That time is long gone and well over with. Enter the age of EA, where one million copies at $60 a pop is chump change and $20 million worth of marketing is for bums.
In an interview with CVG, EA's Labels president Frank Gibeau talked openly about the state of affairs regarding Visceral Games' Dead Space 3. In the interview he explicitly states that...
"In general we're thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space.
"Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them.
"We feel good about that growth but we have to be very paranoid about making sure we don't change the experience so much that we lose the fanbase."
It's bogus because both Dead Space and Dead Space 2 moved more than two million copies each at retail alone, which is serious business. Yet somehow, two million isn't enough? Really?
I always go back to the fact that Epic Games designed Gears of War and Gears of War 2 on a $10 million dollar budget. I can't get over the fact that games have now ballooned to a point where you can't sell 500,000 copies of a game at $50 or else it's considered a flop and you can't sell more than a million copies at $60 or else it's a flop, instead you have to sell five million copies at $60 with day-one $10 DLC in order to consider it a success. WTF is wrong with the gaming industry?
the industry simply can't survive like this.
Edited by xg4bx, Sat Jun 16, 2012 2:25 AM.