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Jimmy Fallon Shows Nintendo Switch.


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Can somebody tell me who the target market is? Is it people who watch late light TV? Is this another way of saying that the console audience has simply shifted demographic brackets, rather than a typical grow/loss cycle with toys?

 

-Thom

 

I think it's mostly because he does a lot of video game segments on his show that are well received and lots of eyeballs see him do it. The Goldeneye segment comes to mind. I think it's head and shoulders above the ramp up to the Wii U, which I don't even recall really happening outside of some very strange commercials. I figured the iOS game, Pokemon Go and NES classic as well as the nostalgia angle on the new Pokemon game/s were largely to push Nintendo relevance without pushing very large purchases. Of course, the NES Classic's reselling sorta botched that.

 

Fallon has a pandering feel and I'm never sure if he's either drunk, earnestly THAT excited, or it's pure acting but the game segments he does are usually pretty entertaining if I just relax and watch. I really just catch the YouTube snippets, though.

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