I backed the Atari version for $99, and they went very quickly at that price. I haven't used any other smartwatch, but since getting my name on the list, I've been able think of a few good uses for such a device, none of which actually have anything to do with gaming. I like the microSD card slot for expandable storage, and it seems to be reasonably compact and powerful compared to other smartwatches on the market, given the specs they published. As for the bundled mini-games, I don't know, we'll see. Having the Atari logo on it is a bonus, I'll always be a sucker for the Atari logo.
I think they're using the wrong logo, though, at least from what they've shown so far. When Atari was actually Atari, did they ever put the Fuji in the middle of the name? I don't remember seeing that treatment until around the Infogrammes era, and I can't work up any nostalgia for it.