Then I saw when the Lamb opened one of the seven seals, and I heard one of the four living creatures say with a voice like thunder, Coleco! I looked, and behold, there was a white horse. The one riding on it had a bow, and a trademark was given to him. He went out as a conqueror so he might conquer.
As long as there are no boobies on the package! Those things are SCARY!
Ahh. Perhaps that explains his alter ego, "J. Fontaine," doesn't use the Cardillo family name. There's definitely some male gaze in those videos.
Maybe Coleco should embrace that idea and make some games under that label. It could be their "Deep Water" brand.
Deep Water was a concept invented by Sega of America during the mid-1990s, used to identify video games intended for more mature audiences released on Sega platforms. It is part of Sega's long history of self regulation (which continues in Japan to this day), though was a label very rarely seen and is therefore not widely remembered (at least in comparison to the Videogame Rating Council).
Due to its lack of use, the Deep Water name is often mistaken for companies involved in the game's development. It may have been a way for Sega to distance themselves from possible controversy, or more than likely, poor planning on behalf of the company, as the ESRB system proved to be more than capable of identifying products intended for older audiences.
Or maybe that's why they're working so hard to convey that Coleco is a brand for kids and family? To soften up Cardillo's gangsta image?
In any case, I'm loving those sunny sides up in a sun dress, you definitely made my day.