I was searching eBay for some more Jakks plug-n-play joysticks and paddle systems when I stumbled on two listings for a pre-order Blaze Joystick that looks very similar to the Jakks version, and a pre-order for a Blaze Handheld unit.
The ebay listings say they are from Australia. If you go to their site and click "read more", they sell through a UK site.
Unfortunately, their site says "This product is only available to purchase outside of the US/NA regions"
Overall they are more pricey than the older Jakks version, but there are more games included.
They have some neat t-shirts, too.
Has anyone heard of these guys before?