Around 2016 I bought a bunch of Coleco Industries, Inc. annual and quarterly reports from eBay. I actually bought these on behalf of retroillucid so that I could scan them as he didn't have a scanner at that time. Over a period of a few months I completed the scans and spent many hours cleaning, correcting, cropping and aligning them, PDFing them as well as adding bookmarks and making them searchable (OCR). At that time retroillucid had plans to release these PDFs on his ColecoIndustries.com website but unfortunately he hasn't found time to do this or to develop that website further.
As far as I know scans of these documents had never been produced before and only a select few collectors had ever seen the content of these reports. That is until a few days ago when Rey released his scan of the 1983 annual report. This prompted me to dig out my scans again and to ask retroillucid if he was okay with me releasing them all here on AA. I heard back from him yesterday with a green light to go ahead - thanks J-F
So, I'm pleased to be able to release these here for your review and enjoyment. These are fascinating documents and provide an insight, albeit a carefully tailored for shareholders insight, into Coleco Industries financials as well as their past, current and future plans. Reading them in chronological order really gives you a sense of how quickly the ColecoVision and ADAM made such an impact on the fortunes of the company and how quickly they were both dropped. Makes for sad reading in that context.
The reports provided in chronological order are:
- 1981 Annual Report*
- 1982 Annual Report
- 1983 Annual Report
- 1984 Mar Interim Report
- 1984 Jun Interim Report
- 1984 Sep Interim Report
- 1984 Annual Report
- 1985 Mar Interim Report
- 1985 Jun Interim Report
- 1985 Sep Interim Report
- 1985 Annual Report
- 1986 Mar Interim Report
* Note that the 1981 Annual Report came with a thick supplemental booklet titled "Coleco 1932 - 1982". This is the history of the Coleco company through that period written by Coleco and so is about as close as you'll come to an official history of the company - at least until the end of 1981 that is. I also have a scan of this booklet, but this deserves a thread of its own so I'll post that soon.
On a side note, I'm particularly interested in trying to determine how many ColecoVision units were sold through the life of the system. This has been a somewhat contentious issue with reports ranging from 2 to 6 million worldwide. Unfortunately, verifiable documentation publicly available to date only confirms the ~2 million figure (as of April 1984) and does not include sales through to the end of 1984 and sales of the remaining ColecoVision inventory in 1985. Interestingly, from the 1985 Annual Report, production of both the ColecoVision and ADAM continued into 1985, albeit while being rapidly wound down. However, Coleco seem to have been careful in not stating how many ColecoVision units were produced and sold beyond that stated in their 1983 annual report (greater than 2 million). In my opinion, with sales and production continuing through 1984 and part of 1985 this figure could easily have approached, or possibly exceeded, 3 million worldwide. There are dollar amounts stated in the 1984 and 1985 annual reports attributed to the ColecoVision and ADAM inventories and sell-offs so I'm hoping that someone knowledgeable in such things might be able to give some estimates of what the underlying inventories and sales might have been.