Atari is basically my childhood to me, the name alone gives me that feeling you can't quite catch when you remember being a kid, much like Christmas morning.
I don't get too caught up with all the overselling of the brand these days to let it tarnish my personal memories, it's much the same with the way yoko has tarnished lennons name with all the tat she sells now with his image, fuck it I've still got my memories of my time with atari (and John lennon) so I'm happy