I agree with Robb on this, the Coleco and ColecoVision names by themselves are not going to sell this system. The ColecoVision Flashback is a great example of this. A self-contained "ColecoVision" console with 60-built in games, two controllers, and it even included overlays! Bearing the colorful ColecoVision logo and priced far less than this new CollectorVision system, and it had distribution in major stores and online retailers. And it still didn't succeed, which is obvious given it was only produced for a single year.
There are quite a few "clone" consoles out there for different platforms. Look at how many NES and SNES clones there are. How many of these NES/SNES clones actually contain "Nintendo", "NES" or "SNES" in their name? None, probably. Look at Hyperkin's RetroN consoles, several different consoles sharing that base name, names have nothing to do with the original consoles. Even the new RetroN 77 is an Atari 2600 console without "Atari" or "2600" in the name, and I'm sure Hyperkin will sell a ton of them.
I also agree with Robb that most enthusiasts who are "plugged in" to the ColecoVision scene, and those who will be the first to buy a new ColecoVIsion console, are either here on AtariAge or on one of the major ColecoVision Facebook pages or groups. They are the ones who will help spread the word about this system and help to make it a success. Given the "success" of the ColecoVision Flashback, I do think it will be difficult to sell a $200 system to the "masses" who long ago have moved beyond these old consoles we still admire. But there should be enough people outside the hobby who will be interested in a new, cartridge-based ColecoVision that will allow CollectorVision to sell a reasonable number of them. Especially if the larger gaming news websites pick up on it (and certainly some of them will).