Blu-ray players are manufactured by nearly a dozen Companies, Sony being just one of them. Competition is fierce.
Higher prices? Blu-Ray discs are, on average, 15% to 20% cheaper than HD-DVD's, and the price difference between the Base model HD-DVD player and blu-ray now stands at $2.45.
Sony's customer service probably does suck. So buy a Panasonic, or a Samsung, or an LG, or a Mitsubishi, or a Harman Kardon, or a Pioneer, etc.
Oh yeah - HD-dvd was manufactured by Toshiba, and NO ONE else.