Hi everyone! I hope all of you are staying safe and healthy these days.
That "survival kit" pouch was distributed to all Activision employees attending the Pitfall release party at the June 1982 CES in Chicago. The party was named the Activision "Rumble in the Jungle" and was held in the grand ballroom and multiple additional ballrooms of The Ritz-Carlton Hotel. I can't begin to describe how big that party was. We had three bands playing simultaneously, dozens of party-style midway games scattered around, multiple open bars, LIVE animals in cages hanging from the ceiling and hundreds upon hundreds of attendees. Every Activision's CES party were THE event to attend if you could get in.
As I recall, the pouch contained:
- our badge to get into the party
- an Instamatic camera
- coupons for the Midway Games
It was truly a once-in-a-lifetime event!