Oldies Radio... or not?
There are talks at work about BIG Changes.... I sell radio ads... fun and often frustrating all at the same time... I work for an oldies station (60s & 70s Hits... Funny that is now considered oldies).. anyway... the station holds it's own.. but isnt making money.. and you know it's all about making a profit.... so.. there has been some behind the scene talks..
No one will say but I think they are going to "flip" the station to another format...
This could be bad at first.. but maybe good in the long run.... After 6 months of working for this company and FINALLY getting some stable accounts... I may loose due to the change.... and then start over... ON THE OTHER HAND... if this is a great format with the right DJs it could sell like hot cakes... (who buys those by the way???)
There have been 4 stations in the market that have been sold to different companies... and there is talk of 2 flipping... hm.... The company that flips first stands to take the biggest advantage of the change.. rumour on the street is they are flipping tomorrow.... I dont know if thats true...
Lots of advertisers and agencies are talking about it.. what will it mean?? Time will tell.. but i think I'll have to say "Good bye" to the Oldies...
Updates as I get them....
SI

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