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Here's how Atari should have responded to the ad: "Dear Nestle, We thoroughly enjoyed seeing your recent TV commercial featuring a family enjoying a Kit-Kat themed Breakout-style video game. Atari has been about families enjoying time together ever since we were founded over 40 years ago, and we think this is a terrific use of Breakout, and a great way to promote both of our brands. We would love to work with you to further this, by collaborating on an online version of the game featured in the ad, produced jointly by Nestle and Atari. We're happy to have you continue to use Breakout in your advertisements - we just ask that a small line of text be included, crediting Breakout to Atari. Thank you for your time, and for remembering Breakout! Sincerely, People who are obviously not running Atari right now"