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Taco Bell is selling fries. Burgerking now sells tacos. KFC is putting Cheetos on a chicken sandwich... wanna bet these bright ideas came from a state that's legalized marijuana? ?
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There's also Delifresh Plant Beef over at MAX (which I think you've heard of before):
https://www.max.se/sv/Ansvar/Innovation/Video, unfortunately in Swedish without subtitles:
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Amir's conclusion was that the MAX burger had better texture but too little salt, and in combination with the spicy jalapeno and otherwise mild avocado and pickled red onion, it drowned in hot spices but nothing else. The Burger King one had slightly worse texture but tasted better and in this case was paired with traditional Whopper ingredients and spices which allowed the burger taste to become more apparent. Also there is a price difference of about $1.50 in BK's favor here.