I hope our friends in other countries ARE SPARED FROM THE STUPID "MY PILLOW" ADS. I can't belive this conman can sell cheap-ass pillows for 10x what you can get a better one for from even Walmart!
I got one as a present. Although it still takes me about 45 minutes to go to sleep, I find that I stay asleep longer and it hasn't gone flat the 2 years I've had it.