Hello, I have been researching Atari label fonts for some time now and have figured out the absolute exact matches that are available today. You may have seen my work on the Activision Kabobber label, and the SwordQuest Airworld label.
Like the others were saying, SF Atarian is fine for the word "Atari", and there is a really good Illustrator file of the Atari Fuji logo floating around the net.
The fonts are, of course, different, depending on which label variation you're using. In the old days, they didn't use the computers for layout, they used phototypesetters to do the fonts. The digital versions we have today are really, really, really similar, but still just a wee bit different. That's just the way it's going to be for now, I guess... until I decide to try my hand at modifying them in Fontographer.
The first and second label variations use Bauhaus (Medium, for the most part) for pretty much all of the text.
The Silver variants use Eras for the text in the upper left corner, where it says, "VIDEO GAME CARTRIDGE
ATARI® 2600™ VCS ™". The word Atari is just in SF Atarian (for now) and the number "2600" or "5200" is in Avant Garde. The trick on that is that the zeros are not the number zero, they are the capital letter "O". The copyright text at the bottom is in Eras again. If you don't have Eras, I found that using Frutiger, stretched out kind of wide, maybe around 125%, works as a good subsititue. That is what I used on my early labels, until I finally, FINALLY figured out it was Eras. Also, on some silver variants, the name of the game is just typed in a red band, rather than in some artistically drawn fashion. That font is Eras again.
For the red boxes, the game system number is Futura Extra Black Condensed. The part that reads, "VIDEO GAME
CARTRIDGE" is in regular old Helvetica Bold. The logo is typically hand drawn, or done in some illustrative way, rather than just being typed in.
Activision labels pretty much just use variations of Futura (bold or black for the game title).
Well, I suppose I shouldn't have given away all of my secrets; but, what the hey! Enjoy and I look forward to seeing what you create. I hope this information helps you out.
http://homepage.mac.com/christopherdrum