I keep my Jag in the Bag I got at the Atari Media day, its a black duffle type bag with Jaguar all over it. Its sturdy as shit as it has like 7 controllers, the console, all the games.
On a related note about this bag, Atari had packed it with lots of goodies, the chocolate CD, toys, and a couple of Nerf guns. When we got to the airport we put the bags through the Xray and the technician saw the nerf guns. Security pulled us aside asking us why we had "guns".
I was like WTF are you talking about? He pulled up the Nerf guns and I and my buddy started LOLing. They confiscated the fucking "guns"