I gave a presentation last year to our R&D team covering the Qakbot attack chain because a major customer got hit. My point was to educate them on how easily our products got caught up in the ransomware stage, and that even though one of our products wasn't victim zero, how easily it could have been. After the meeting, a lot of people really enjoyed the presentation, but one guy was absolutely terrified to touch his computer again. This was a principal electrical engineer with 30+ years of experience, but I apparently scared the bejeezus out of him.