Call it a banana if you want.
Swordquest is a blatant example of how greedy Atari was.
Anytime I see a company (random example McDonalds, Coca-cola, etc.) with a game or contest, I consider it an obviously gimmicky attempt for fame and/or fortune. I loose some respect for an otherwise upstanding company.
But Atari wasn't an upstanding company. Their greed caused Atari, and most of the video game market in America to collapse.
BTW, Swordquest isn't fun. It wasn't fun in 1982, and it isn't fun now. Just a bad memory.
Thanks for listening to my $0.02