DoctorSpuds

but the PR! 

We have a Tupperware/Rubbermaid reusable cereal container.  We open a bag of cereal and pour it in, keeps it nice and fresh for a long time.  Plus it's easier to pour the cereal -- just pop the lid and pour, no flaps to close.  Co's used to do a lot of cross-marketing. I remember in the 1970's when you'd buy a new school lunchbox there'd be some samples inside of gum, candy, coupons for sandwich bags, etc..

We do the Tupperware cereal container thing too.  No more stale cereal and torn-up boxes from our savage monkey children!

Lemme tell you, when they hit teenage years it gets worse- not better.