Not really, interesting stuff! Looks like the device could scan as well as print for $200 in 1985, advanced for the time. Sadly, nobody seems to have put a working demo on youtube yet, would like to see it in action. (You hear that, anybody who owns a working one?! Get on it!)
In retrospect, their only chance of (even moderate) success was probably to make the format completely open (as QR codes did, it was patented only to protect it and open it to everyone from the get go) but in 1985 that was probably a pretty foreign concept for tech like this.
I can't find any documentation on the format itself (wow, that's rare to find these days) but I suspect it had no error-correction and probably just basic CRC checks or something. But 50K data on a single magazine page is quite a lot for that day and age.