The logo looks like a series of emojis. The "A" is a woman smiling, the "m" is a heart, the "i" is a kid, and the "co" can look like a pair of eyes. I interpret the logo as saying I'm a woman who loves her children and keeps an eye on them (I'm joking). More seriously, being a grumpy old man, I find the logo too feminine for my taste. I wish a touch of masculinity could have been placed somewhere. Having said this, since my main desire is to be able to play with my niece and my old mother, I'd say the logo does its job very well. After all, they are the ones who must be convinced to play video games, not me.