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I personally like seeing the new merch in an email. I don't always go onto the Atari.com site so if something catches my eye, maybe I'll buy it. I wear a fair amount of gaming related t-shirts, and yes, I do also have a speaker hat (why, I'm not sure) so seeing the new stuff interests me. If you don't want to be notified, just unsubscribe, it's right there at the bottom of the email.