Have you seen the other mini-Pac Man game? It retails for $19.99 and I think I've seen it at both Cracker Barrel and maybe even Tuesday Morning. I think it's LCD and is the Pac Man sit down table version of it. And it's actually playable. Though it's not practical if you want to do any serious Pac Man gaming, I think it's appeal and draw and market is targeted to those who are into cute and Retro stuff, blast from the past stuff you grew up with as a kid.