An interesting read. Creative Computing March 1984

[JamesD]

I found a copy of the March 84 issue of Creative Computing on ebay and decided to check what's in it online.

 

Published right during the computer crash days. Articles on Timex, Coleco, Apple, Atari, Ti, IBM, Commodore, etc... covering the who's who of machines that fell by the wayside or almost did and it may even give you a few ideas as to why.

http://www.atarimagazines.com/creative/index/?issue=v10n3

[JamesD]

BTW, that's a link to the online text of the magazine, not the auction.

[JamesD]

And here I thought the comments about Atari loosing money on the 400/800 series would result in at least 1 comment.

 

"We don't market,' Steven Ross, chairman of Warner Communications, told the Wall Street Journal. We've got the best goddamned computer, but we don't market it right.

 

Im pulling my hair out.'

 

That's just about the whole story in a nutshell. Atari has never made a dime from microcomputers. In 1979, Atari introduced two of the most advanced and best-designed low-end machines in the industry. They then proceeded to let the machines languish for four years and lost money on them each and every year. By the time they caught on and realized that it was not the hardware but the sellware that was wrong, they were on the ropes and bleeding red ink. It's a pity.