(Insert stupid Blog name here) - Car(s)2(oons)

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The trailer for Cars 2 has been released:

 

 

It looks pretty good. I'll admit I was skeptical about Cars 2, since contrary to most Pixar films (where they put story first), I'd heard reports that Cars 2 was green-lit and scheduled before a story was even in place.

 

Why would Pixar do that?

 

Simple.

 

The Cars franchise pulls in some 2 billion dollars a year in merchandising.

 

Two. Billion.

 

With a "B".

 

Now, the idea of a spy story centering around a world Grand Prix race is hardly new (see also: Speed Racer - the TV series), but it hasn't really been done very well at a feature film level (see also: Speed Racer - the movie).

 

Of course, with Cars, it's a natural. And while I'd like to think that the Pixar folks decided to go this route* because...</img>

 

http://www.atariage.com/forums/blog/118/entry-7643-cars2oons/