Atari Store Display Case Auction

[Miss 2600]

This seemed kind of strange to me but this store display case up for auction with "Atari" on the side, so it looks like a case that came from Atari, has the logos for Activision and Imagic on it. That's like advertising the competition. Is this an oddity, or was that typical of store displays back then? I guess, since they were all played on the Atari console, it made sense to advertise them on the same display. I wasn't like putting Intellivision or Colecovision on an Atari display case.

 

eBay Auction -- Item Number: 230597379984

[Giltygear]

The side logos on that case make the whole thing look sexy as hell