What controller was Seth Godin speaking of?

[KevinMos3]

Seth Godin said in his blog yesterday:

 

An endless series of difficult but achievable hills

Lightning rarely strikes. Instead, achievement is often the result of stepwise progress, of doing something increasingly difficult until you get the result you seek...

...Just about all of the stuck projects and failed endeavors I see are the result of poor hill choices. I still remember meeting a guy 30 years ago with a new kind of controller for the Atari game system. He told me that he had raised $500,000 and was going to spend it all (every penny) on a single ad during the Cosby show. His exact words, "my product will be on fire, like a thresher through a wheat field, like a hot knife through butter!" He was praying for lightning, and of course, it didn't strike.

 

Does anyone know what controller he was talking about? I'm surprised I've never heard this story before.

[KevinMos3]

Definitely can't get a response with ZERO views, so...

bump!

[KevinMos3]

Surely someone has to know.