Two-in-the-Belfry Posted December 15, 2016 Share Posted December 15, 2016 Right on the first page. These catalogs were before my time, but they look like a lot of fun to flip through. 8 Quote Link to comment Share on other sites More sharing options...
Rom Collector Posted December 15, 2016 Share Posted December 15, 2016 Very cool. I wish I could say this was before my time, but I was 10. I remember playing Air-Sea Battle at Sears in probably 1978, 1979 at the very latest. Quote Link to comment Share on other sites More sharing options...
Keatah Posted December 15, 2016 Share Posted December 15, 2016 I liked the artwork and general 70's look. The art was kinda like the stuff a-swirling through my head. The amusement park, the tv, the family, the tree, the vcs. All in a nebulous arrangement. Much like the game art and the stuff they put on the Apple II manuals. These haphazard collages were awesome. The bullet lists, the fonts, the technical descriptions, the game descriptions, to kid this was great stuff! I'd read it over and over and over again. 1 Quote Link to comment Share on other sites More sharing options...
+sramirez2008 Posted December 15, 2016 Share Posted December 15, 2016 Great pics! I, too, was 10 in 1977. That was an excellent year. Beginning with Star Wars, then the VCS and ending with the Yankees winning the World Series. Yeah, 10 year old me was having a great time. Great time! -Thanks for sharing. 2 Quote Link to comment Share on other sites More sharing options...
+jeremiahjt Posted December 15, 2016 Share Posted December 15, 2016 Where are Chase and Math? Quote Link to comment Share on other sites More sharing options...
Zonie Posted December 15, 2016 Share Posted December 15, 2016 X3 on being 10 in '77. Got my Atari in 78 1 Quote Link to comment Share on other sites More sharing options...
Rom Collector Posted December 15, 2016 Share Posted December 15, 2016 Here's another one. I don't think Dad will win this one. Look how he's holding the joystick. 2 Quote Link to comment Share on other sites More sharing options...
Rom Collector Posted December 15, 2016 Share Posted December 15, 2016 The cartridge ad page posted by Two-in-the-Belfry, kind of reminds me of Peter Max. Particularly the Outer Space & Speedway II. Quote Link to comment Share on other sites More sharing options...
SIO2 Posted December 15, 2016 Share Posted December 15, 2016 How are those pages not dog eared and worn from handling? My Sears and Wards books, the pages fell out long before Santa arrived. Quote Link to comment Share on other sites More sharing options...
schuwalker Posted December 15, 2016 Share Posted December 15, 2016 Great pics! I, too, was 10 in 1977. That was an excellent year. Beginning with Star Wars, then the VCS and ending with the Yankees winning the World Series. Yeah, 10 year old me was having a great time. Great time! -Thanks for sharing. I wish I was actually a little bit older so I could cherish this time period... alas, I was only 4. Everything else I agree w/ on your statement excluding the Yankees. 2 Quote Link to comment Share on other sites More sharing options...
maibock Posted December 15, 2016 Share Posted December 15, 2016 Man.. the arrival of the Sears Wishbook was just as welcomed as Santa cruising through the neighborhood, high up on a firetruck. We'd fight over who got to go through it first, meticulously pouring over each and every word, caefully examining each photo. And then back through again. And then again once more. 1 Quote Link to comment Share on other sites More sharing options...
S1500 Posted December 15, 2016 Share Posted December 15, 2016 Could those drawings for the games be any more 70s looking? 3 Quote Link to comment Share on other sites More sharing options...
NE146 Posted December 15, 2016 Share Posted December 15, 2016 Could those drawings for the games be any more 70s looking? Considering they were probably done in 76/77, I think the challenge for them would have been to have made it NOT 70's looking. aah 1977. I was 8 Quote Link to comment Share on other sites More sharing options...
S1500 Posted December 15, 2016 Share Posted December 15, 2016 They could have used the Blippo Black font, which I believe back then was illegal not to use in typesetting. Quote Link to comment Share on other sites More sharing options...
Keatah Posted December 15, 2016 Share Posted December 15, 2016 Here's another one. I don't think Dad will win this one. Look how he's holding the joystick. SVA Ad.JPG I guess marketing was full of dumbshits back then too. The joystick was rotated for composition of the photo. Quote Link to comment Share on other sites More sharing options...
Keatah Posted December 15, 2016 Share Posted December 15, 2016 I loved the Appliance section. Quote Link to comment Share on other sites More sharing options...
Ransom Posted December 15, 2016 Share Posted December 15, 2016 I get blown away by the prices every time I see them. These cutting-edge games were very expensive! $712.71 for the console in today's dollars, and the games are $74.86 apiece ($135.20 for Race/Indy 500, which admittedly came with controllers). Our parents were way too nice to us... Quote Link to comment Share on other sites More sharing options...
BassGuitari Posted December 15, 2016 Share Posted December 15, 2016 An interesting piece of minutia I just noticed: the "Video Arcade" logo on the console is top-right justified instead of center-right, and is a different font than the released version (note the stylized "v" in "video"). 1 Quote Link to comment Share on other sites More sharing options...
RJ Posted December 15, 2016 Share Posted December 15, 2016 Years ago I had...(ahem)...we'll say "access" to a vintage Playboy issue which featured a men's holiday gift guide, they listed the new Atari console & a number of games (maybe the 9 launch titles?) for $1000. But using Ransom's figures above, that would only leave enough for 3.84 games....or Indy 500 & 2 games. Quote Link to comment Share on other sites More sharing options...
GrizzLee Posted December 16, 2016 Share Posted December 16, 2016 (edited) I was 12 and went bed every night with the sears catalogue underneath my covers with a flashlight... dreaming... btw, look at those cart boxes...different Edited December 16, 2016 by GrizzLee 3 Quote Link to comment Share on other sites More sharing options...
Zonie Posted December 16, 2016 Share Posted December 16, 2016 I was 12 and went bed every night with the sears catalogue underneath my covers with a flashlight... dreaming... btw, look at those cart boxes...different Heh, or was it the ladies underwear section... Quote Link to comment Share on other sites More sharing options...
GrizzLee Posted December 16, 2016 Share Posted December 16, 2016 Heh, or was it the ladies underwear section... That too I suppose... the spring wish book had the swimwear. Quote Link to comment Share on other sites More sharing options...
Keatah Posted December 16, 2016 Share Posted December 16, 2016 The appliance section. Quote Link to comment Share on other sites More sharing options...
spacecadet Posted December 16, 2016 Share Posted December 16, 2016 An interesting piece of minutia I just noticed: the "Video Arcade" logo on the console is top-right justified instead of center-right, and is a different font than the released version (note the stylized "v" in "video"). To illustrate your point... 2 Quote Link to comment Share on other sites More sharing options...
Keatah Posted December 16, 2016 Share Posted December 16, 2016 Years ago I had...(ahem)...we'll say "access" to a vintage Playboy issue which featured a men's holiday gift guide, they listed the new Atari console & a number of games (maybe the 9 launch titles?) for $1000. But using Ransom's figures above, that would only leave enough for 3.84 games....or Indy 500 & 2 games. IN 1977's money. How much was $1000 then worth today? So back translating it, the whole library could have been bought and then some! Quote Link to comment Share on other sites More sharing options...
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