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New Atari Console that Ataribox?


Goochman

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Yeah, his use of "silent majority" has Nixonian overtones, and his notion that Amazon, IBM, or Apple would be interested in any of this amateur hour nonsense is pure piffle. He's not someone who is living in the real world.

 

Lol, he mentioned IBM? They aren't even an actual gaming company. xD

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Gaining the auspices of IBM as a manufacturer, was probably one of Atari's better decisions at the time, along with the thriftiness of using recycled material (remember when that was a selling point touted? and the notion of it being "home-grown" ?) playing on two names that hadn't been on the public consciousness for awhile, but instead of reinvigorating two brands, the ineptness of the rest of the marketing strategy, the lack of investments in gaming partnerships, wound up scuttling two brands. Well, IBM, as a trade-marked name (are they still around in that fashion?), but maybe not as a manufacturer ((though, a mini of their flag0ship '81 PC, with DOS or a newer OS, might have charm and sell a few units)) might still have a chance, as people will have forgotten the connection and as for their part of that partnership, they were technically successful, though they probably lost their starched white shirts over it.

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Gaining the auspices of IBM as a manufacturer, was probably one of Atari's better decisions at the time, along with the thriftiness of using recycled material (remember when that was a selling point touted? and the notion of it being "home-grown" ?) playing on two names that hadn't been on the public consciousness for awhile, but instead of reinvigorating two brands, the ineptness of the rest of the marketing strategy, the lack of investments in gaming partnerships, wound up scuttling two brands. Well, IBM, as a trade-marked name (are they still around in that fashion?), but maybe not as a manufacturer ((though, a mini of their flag0ship '81 PC, with DOS or a newer OS, might have charm and sell a few units)) might still have a chance, as people will have forgotten the connection and as for their part of that partnership, they were technically successful, though they probably lost their starched white shirts over it.

IBM's still around, tho they sold their PC division to Leveno. Today IBM focuses on BIG computers, servers & the like.

 

I remember "IBM-Compatible" still being a by-word in 1996-1999, so IBM's brand wasn't really weak; the clones were just a better deal for most people. (Lower price, same software.)

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Disagree -- IBM isn't focused on "BIG computers, servers & the like" so much as software, services, cloud, and consulting. Like Microsoft, but even less about the hardware these days. Think data management, artificial intelligence and business processes, NOT boxes of any sort, and about as far from game consoles as a company can get.

 

You'd be hard-pressed to find a consumer-facing piece of IBM-branded technology anywhere on their page. They're working in the background.

https://www.ibm.com

 

Needless to say, "Atari" isn't getting back into bed with IBM anytime soon.

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I don't recall seeing any IBM servers in any of the data centers I frequent.

 

Same.

 

They definitely have a presence in supercomputing, but even their mainframe offerings (such as AS/400) are moving into the cloud.

 

They're a services company these days; the silicon underpinning that is abstracted from the customer.

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Disagree -- IBM isn't focused on "BIG computers, servers & the like" so much as software, services, cloud, and consulting. Like Microsoft, but even less about the hardware these days. Think data management, artificial intelligence and business processes, NOT boxes of any sort, and about as far from game consoles as a company can get.

 

You'd be hard-pressed to find a consumer-facing piece of IBM-branded technology anywhere on their page. They're working in the background.

https://www.ibm.com

 

Needless to say, "Atari" isn't getting back into bed with IBM anytime soon.

 

There is one consumer-facing business. IBM bought the Weather Channel and have been the underlying technology of weather prediction since the 1960's.

IBM is still a $80 billion dollar revenue company. Only a few billion on hardware box sales these days as most revenue is software and services as you highlighted.

 

I would not call IBM far from gaming as a company can get. All the POWER/PowerPC processors used in POWER/PowerPC designed gaming systems (Pippen, M2, GameCube, Wii, Wii U, PS 2, Xbox 360) were all done by IBM hardware teams. I worked on a few of them back in the days. IBM still makes the most powerful hardware in the world .. it is just so damn expensive most industries don't need that power for the astronomical price IBM charges. And as of the last decade the gaming industry no longer needs IBM designs. The last hold out Nintendo used ARM with the Switch which makes far more financial sense.

 

Just look the most recent world's most powerful computers. They are not Intel. In fact IBM designed machines with MILLIONS LESS processor cores that are far more powerful than anything from Intel. IBM Summit has less than half cores of Intel and half the power consumption but is able to deliver 2X the performance.

2w6x6o7.png

Source: https://www.top500.org/lists/2018/11/

Edited by thetick1
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That's a good point about the PPC, I had forgotten how that was everywhere in the past generations. Still, wouldn't you say that role has been assumed by AMD, which powers the silicon in PS4, Xbone, Wii U ...and presumably Ataribox someday?

 

https://www.amd.com/en/products/semi-custom-solutions

 

I didn't know about Weather Channel, that's interesting. They also bought up SAS and SPSS statistical software not so long ago.

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