Woodgrain is back in style it seems...............
https://www.ataribox.com/
Revised guess: perhaps when "Atari" went after Hyperkin for their Retron77 machine and controllers, it blew up in their face. What if the VCS controller were determined not to be a protected trademark/cash cow milkable only by "Atari." 🐮 Besides their catalogue of hopelessly outdated intellectual property, what else do they really have?
There's a hold for discovery while they work it out in court. I could understand the secretive "Atari" not wanting to make a big public deal of it. Perso