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KLund1

Atari 8-Bit Advertising/Promotion Binder

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I have just did a quick scan of a binder continence that is labeled "The New Age of Atari". It shows a date of 1984 on most pages.

It is a stand-up, flip-page type binder. The pages are card-stock very think paper. It was found in a garage from an Atari collector that passed away a couple years ago.

It covers many Atari topics; 7800, Computers, Atari-Soft, Mind-Link, 2600, Industry Overview, Leaning Systems, and more.

The pages are ordered as one would normally open and read a binder. I have changed the orientation for better reading.

Put here for your enjoyment.

 

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Atari Advertizing Binder.pdf

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Wasn't this the last "such" binder produced by ATARI Inc. under James Morgan? I always thought this binder was on display at the 1984 Chicago CES which took place less than a month before Jack Tramiel purchased the consumer assets.

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Keeping in mind that this was produced in the midst of the crash years,  it reads rather bullish on the videogame market, believing there was very strong demand for the 7800 system, and strong demand for full priced cartridges.

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So what happened to elevator action? . Here this binder mentioned it as a final product available for "computer" 

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