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How do you pronounce "Wico"? What's the intended pronunciation?


pixelpedant

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Yeah, admittedly, I also always pronounced it "week-oh", based on absolutely nothing.  And I'd run into instances of people pronouncing it all of wick-oh, wike-oh, and week-oh over the years. 

 

But I figured there had to be an official pronunciation (that didn't involve people just walking around HQ pronouncing their employer's name however they felt like pronouncing it at the moment). 

 

And it seems like the commercial there would be indicative!  Thanks!

Edited by pixelpedant
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Always pronounced it "wick-o" :) I actually remember those ads from the time.

 

Commercials are always a good way to find out the correct pronunciation of a brand name if there's a question (and YouTube has basically everything), although you can occasionally get into regional stuff that way too and then all bets are off.

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