Did Sears sell Atari branded right next to Tele-games titles?

[CincYnoTi]

I just put up a couple gatefold games on ebay. Two of the Atari brand games have a Sears price tag on them, that also has the same serial number as the equivalent Sears Tele-games version:

 

12 Street Racer - 99804 Speedway II

21 Video Olympics - 99806 Pong Sports

 

I've always wondered what the story was behind how these games were sold at Sears. I don't have any memories of my own shopping for these at Sears, so I'm asking if anyone else can recall this. I thought Sears only sold the Tele-games versions of Atari games, especially in the early years. But the 12 Street Racer has a Sears sales receipt with it that looks like it is dated 1 20 1980. I would have thought the stock of gatefold boxes/games would have been gone for at least a year by 1980. What are your thoughts & memories of seeing Atari games at Sears?

 

 

Edited February 7, 2021 by CincYnoTi

[lhfreak]

Yes Sears sold atari brand alongside the sears brand .... The 1st batch of games we got for the system was from sears, and I recall getting sears basketball and atari outlaw from there ...

 

[Crazy Climber]

Sears sold everything...everything....

 

[H454]

5 hours ago, Crazy Climber said:

Sears sold everything...everything....

 

Somebody's Great Grand Pa:

"I need a house, a tractor and a full size piano for Ma"

Owner of General store:

"I'll go get the Sears catalog!"

[Special Teams]

Here's the "Atari 2600 VCS" from the 1983 Sears catalog (page 596):

[Goochman]

20 hours ago, Crazy Climber said:

Sears sold everything...everything....

 

Almost - Sears never offered a "Ma" through their catalog  

[+sramirez2008]

3 hours ago, Special Teams said:

Here's the "Atari 2600 VCS" from the 1983 Sears catalog (page 596):

The first Atari I ever saw, was my cousins Sears heavy sixer. My uncle loved Sears, so naturally the Atari was the Sears brand. This is the reason I own (in addition to an Atari brand as well) a Sears H6'r today.