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figgler

Volvo's new "video game" car commercial

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Has anyone else seen this? It's for a Volvo S40 or something (I know nothing about cars). Anyway, the commercial is presented as if it's a vid, with PS2-like graphics. I thought I was watching a trailer for Gran Turismo 4 at first. Strange but cool. It just shows how mainstream video games are right now and totally hits the appropriate target market of Males 18-34 with disposable income. Looking for a car? Like PS2? Volvo's for you!

 

Thoughts?

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If you notice at the start of the commercial, it has an Xbox logo on the top corner. People didnt think it was from a videogame, and thats how I proved them wrong =P

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