Volvo's new "video game" car commercial

[figgler]

Has anyone else seen this? It's for a Volvo S40 or something (I know nothing about cars). Anyway, the commercial is presented as if it's a vid, with PS2-like graphics. I thought I was watching a trailer for Gran Turismo 4 at first. Strange but cool. It just shows how mainstream video games are right now and totally hits the appropriate target market of Males 18-34 with disposable income. Looking for a car? Like PS2? Volvo's for you!

 

Thoughts?

[liquid_sky]

Scenes (except for the last where the guy gets out of the car) are from Rallisport Challenge 2

[eric_ruck]

Definitely need more Swedish cards in video games.

 

Eric

(Saab owner and fan)

[Mr.FoodMonster]

If you notice at the start of the commercial, it has an Xbox logo on the top corner. People didnt think it was from a videogame, and thats how I proved them wrong =P