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New Atari plug and play unit ... better than Flashback?

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This is the first official word I've seen...

 

http://www.redkeyreddoor.com/index.php?p=52

 

Press release here:

 

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Atari Outlines First Phases of Strategic Plan

Company Reports Fiscal 2005 Third Quarter and Nine-Month Financial Results

 

NEW YORK, Feb 09, 2005 /PRNewswire-FirstCall via COMTEX/ -- Atari, Inc. (Nasdaq: ATAR), a leader in interactive entertainment, today announced financial results for the fiscal 2005 third quarter and nine-month period ended December 31, 2004, and outlined the first phases of its strategic plan since the installation of its new President and Chief Executive Officer, Jim Caparro, at the end of November 2004.

 

"Over the course of the last eight weeks, we've done an in-depth analysis of all aspects of our Company, realistically assessing our organizational complexity, identifying a multitude of untapped opportunities, and mapping out the strategy for realizing our primary objectives: to strengthen Atari's competitive position in the marketplace and enhance shareholder value," said Mr. Caparro. "In a short time, we've begun taking aggressive steps to address structural, operational and financial issues which we anticipate will better position the Company."

 

Mr. Caparro stated, "Leading Atari's structural changes and driving its new strategic mandate will be a complete transformation of the senior management team and a realignment of responsibilities in order to bring greater focus and establish stricter procedures and practices throughout all of the Company's operations. The team has been strengthened and deepened by the recent addition of senior executives, including a new Chief Financial Officer with significant financial expertise and experience to provide the Company with improved fiscal discipline, and help address the financial and structural realities of, and evaluate alternatives for, Atari.

 

"Operationally, we've initiated a complete redirection of our product portfolio, giving our focus and resources to those intellectual properties that -- based on market trends, consumer base growth, and emerging technologies -- have the greatest potential to deliver a significant return on investment," continued Mr. Caparro. "As part of this redirection, we're assessing the continued value that certain non-core assets bring to the Company, and anticipate divestitures that will further focus our product mix and strengthen our balance sheet."

 

The Company has made decisions which reflect its commitment to redefine its cost structure with a stronger emphasis on product development and marketing, while reducing general and administrative expenses. The Company has elected to close its publishing studios located in Santa Monica, CA and Beverly, MA, and will relocate the functions handled by those studios to Atari's corporate headquarters in New York. The Company anticipates that these closures, recent senior management changes and potential divestitures will result in a reduction in annualized general and administrative expenses. The Company expects it will take a restructuring reserve during the 2005 fiscal fourth quarter to reflect severance packages, lease obligations and other related items.

 

Mr. Caparro continued, "We are extremely optimistic about Atari's future, while also being realistic about the challenges that lay ahead. We've begun to evaluate and execute several strategic initiatives that mark the first steps towards simplifying Atari's global operations. Additionally, we believe there is enormous potential to unlock and create added value between Atari and its majority shareholder, Infogrames Entertainment, SA."

 

Net revenue for the third quarter ended December 31, 2004, was $161.8 million compared to $190.6 million in the comparable year-earlier period. Publishing net revenue was $143.3 million compared to $174.4 million in the prior December quarter, while distribution revenue was $18.5 million compared to $16.2 million in the comparable year-earlier quarter. Decreased revenue for the period was attributable to a lower number of titles released in the quarter, strong competition and a shortage of console hardware in the marketplace. Top-selling titles for the quarter included, Atari Anthology (PS2 and Xbox), Dragon Ball Z: Budokai 3 (PS2), Pirates! (PC), RollerCoaster Tycoon 3 (PC) and the Company's stand-alone, plug-and-play Atari Flashback Classic Game Console.

 

Net income for the quarter was $19.6 million, or $0.16 per share, compared with $23.0 million, or $0.19 per share, in the year-earlier period.

 

Net revenue for the nine-month period ended December 31, 2004, was $343.4 million versus $402.5 million in the comparable year-earlier period. Publishing net revenue was $301.0 million versus $355.0 million in the prior nine-month period, while distribution revenue was $42.4 million versus $47.5 million in the comparable year-earlier period. Net income for the nine-month period was $14.8 million, or $0.12 per share, compared to $18.1 million, or $0.20 per share, in the year-earlier period, before a $39.4 million, or $0.44 per share, one-time non-cash dividend relating to the Company's September 2003 recapitalization and public offering. Including the $39.4 million dividend, loss attributable to common shareholders for the nine-months ended December 31, 2003, was $21.3 million, or a loss of $0.24 per share.

 

Atari's product lineup for the remainder of fiscal 2005 and its preliminary fiscal 2006 lineup is expected to include the following new releases:

 

* For the fourth quarter ending March 31, 2005: Act of War: Direct Action (PC), Backyard Baseball 2006 (GBA), Dragon Ball Z: Sagas (PS2, Xbox and GameCube), DRIV3R (PC), and Retro Atari Classics (DS).

 

* For Fiscal 2006 ending March 31, 2006: Pirates! (Xbox), Boiling Point (PC), Dragon Ball GT: Transformation (GBA), Dragonshard (PC), Dungeons & Dragons Online (PC), Marc Ecko's Getting Up: Contents Under Pressure (PS2), RollerCoaster Tycoon 3: Soaked (PC), Timeshift (PC, Xbox), Tycoon City: New York (PC) among others.

 

Primarily as a result of the negative affect of the console hardware shortage in the holiday season, an unusually competitive fiscal fourth quarter retail environment, and delays in product development which resulted in new management's decisions to move release dates, the Company is revising its 2005 fiscal fourth quarter and year-end guidance. Product rollout initiatives undertaken include: 1) a reduction of Flashback expectations based on retailers' demand for an accelerated launch of a newly configured plug-and-play product in the early summer; 2) holding the release of Dragon Ball Z: Sagas until the last week of the 2005 fiscal fourth quarter to ensure a high-quality product, and maximum marketing support; and 3) moving Dragonshard and Boiling Point to fiscal 2006 to maximize each title's revenue potential.

 

For the 2005 fiscal fourth quarter ending March 31, 2005, Atari anticipates net revenue in the range of $70 million to $80 million. The Company expects to report a net loss in the range of breakeven to $10 million, or $0.00 to $0.08 per share, prior to any restructuring charges associated with, among other things, the closing of offices in Santa Monica, CA and Beverly, MA.

 

For the fiscal year ending March 31, 2005, Atari anticipates full-year net revenue in the range of $413 million to $423 million. The Company anticipates net income to be in the range of $4 million to $15 million, or $0.03 to $0.12 per share, prior to any restructuring charges.

 

Atari will host a teleconference with a simultaneous webcast at 4:45 p.m. Eastern Time today to discuss the Company's third quarter and nine-month results. To access the teleconference, please dial 1-800-706-7741 (domestic) or 1-617-614-3471 (international), access code 50019468, or listen to it live via the Internet by accessing the Company's Web site (http://www.atari.com). For those unable to listen to the live broadcast, a replay will be available on the Company's Web site or by dialing 1-888-286-8010 (domestic) or 1-617-801-6888 (international), playback access code 14529120, beginning approximately one hour after the conclusion of the call and available through February 14, 2005.

 

About Atari

 

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R, Enter the Matrix, Neverwinter Nights, Stuntman, Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and mass-market and children's games such as Backyard Sports, Nickelodeon's Blue's Clues and Dora the Explorer, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR- 0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com.

 

Safe Harbor Statement

 

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy and Target; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; delays in product development and related product release schedules; maintaining relationships with leading independent video game software developers; adapting to the rapidly changing industry technology, including new console technology; maintaining or acquiring licenses to intellectual property; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2004 and our quarterly reports on Form 10-Q.

 

The Company undertakes no duty to update any forward-looking statements to

conform the statement to actual results or changes in the Company's

expectations.

 

 

                        ATARI, INC. AND SUBSIDIARIES

                   CONSOLIDATED STATEMENTS OF OPERATIONS

                   (in thousands, except per share data)

 

                                For the Three Months    For the Nine Months

                                 Ended December 31,      Ended December 31,

                                  2003        2004        2003        2004

                              (unaudited) (unaudited) (unaudited) (unaudited)

 

   Net revenues                 $190,607    $161,759    $402,540    $343,446

   Cost of goods sold             93,916      89,638     202,712     182,519

     Gross profit                 96,691      72,121     199,828     160,927

   Selling and distribution

    expenses                      37,339      20,553      71,270      53,560

   General and administrative

    expenses                       8,067      10,155      25,377      28,311

   Research and development       26,928      18,462      72,734      54,508

   Gain on sale of development

    project to a related party    (3,744)         --      (3,744)         --

   Depreciation and amortization   2,811       3,053       6,757       8,434

     Operating income             25,290      19,898      27,434      16,114

   Interest (expense) income, net   (453)         94      (7,215)       (608)

   Other (expense) income         (1,737)        (10)     (2,077)         23

     Income before provision for

      income taxes                23,100      19,982      18,142      15,529

   Provision for income taxes         81         376          63         758

 

   Net income                    $23,019     $19,606     $18,079     $14,771

 

   Dividend to parent                 --          --     (39,351)         --

 

 

   Income (loss) attributable to

    common stockholders          $23,019     $19,606    $(21,272)    $14,771

 

 

 

   Basic and diluted income (loss)

    attributable to common

    stockholders per share         $0.19       $0.16      $(0.24)      $0.12

 

 

 

   Basic weighted average shares

    outstanding                  121,170     121,283      88,981     121,269

 

   Diluted weighted average shares

    outstanding                  121,325     121,376      88,981     121,412

 

 

                        ATARI, INC. AND SUBSIDIARIES

                        CONSOLIDATED BALANCE SHEETS

                               (in thousands)

 

                                                   March 31,    December 31,

                                                       2004           2004

                                                                 (unaudited)

 

   ASSETS

   Current assets:

    Cash                                             $9,621        $14,710

    Receivables, net                                 37,707         78,782

    Inventories, net                                 27,520         28,622

    Income taxes receivable                           2,320          1,514

    Due from related parties                          4,175          1,007

    Prepaid expenses and other current assets        12,465         14,965

    Related party notes receivable                    8,571         20,830

      Total current assets                          102,379        160,430

   Property and equipment, net                       13,267          9,661

   Goodwill, net of accumulated amortization of

    $26,116 in both periods                          70,224         70,224

   Other intangible assets, net of accumulated

    amortization of $1,294 and $1,800, at

    March 31, 2004 and December 31, 2004,

    respectively                                      1,406            900

   Other assets                                       6,680          9,026

      Total assets                                 $193,956       $250,241

 

   LIABILITIES AND STOCKHOLDERS' EQUITY

   Current liabilities:

    Accounts payable                                $37,837        $43,355

    Accrued liabilities                              15,886         32,831

    Royalties payable                                14,481         20,048

    Income taxes payable                                450          1,089

    Short-term deferred income                        2,107             77

    Due to related parties                            6,704         22,368

      Total current liabilities                      77,465        119,768

   Deferred income                                      555            497

   Other long-term liabilities                          873            880

      Total liabilities                              78,893        121,145

 

   Commitments and contingencies

 

   Stockholders' equity:

     Preferred stock, $0.01 par value, 5,000 shares

      authorized, none issued or outstanding             --             --

     Common stock, $0.01 par value, 300,000 shares

      authorized, 121,231 and 121,295 shares issued

      and outstanding at March 31, 2004 and

      December 31, 2004, respectively                 1,212          1,213

     Additional paid-in capital                     735,964        736,190

     Accumulated deficit                           (625,436)      (610,665)

     Accumulated other comprehensive income           3,323          2,358

       Total stockholders' equity                   115,063        129,096

       Total liabilities and stockholders' equity  $193,956       $250,241

 

 

                             Supplemental Table

 

                                                       Three Months Ended

                                                           December 31,

                                                       2003           2004

   Publishing Revenue Mix

 

     PC                                               27.9%          30.9%

     PlayStation 2                                    40.5%          38.3%

     PlayStation                                       1.3%           0.7%

     Xbox                                              8.7%           4.6%

     GameBoy                                          16.5%          12.2%

     GameCube                                          5.1%           3.7%

     Plug-and-Play                                     0.0%           9.6%

 

 

                             Supplemental Table

 

                                                       Nine Months Ended

                                                          December 31,

                                                       2003          2004

 

   Publishing Revenue Mix

 

     PC                                               27.1%          25.7%

     PlayStation 2                                    36.3%          40.6%

     PlayStation                                       2.9%           1.1%

     Xbox                                             13.3%          11.4%

     GameBoy                                          12.9%          13.3%

     GameCube                                          7.5%           3.2%

     Plug-and-Play                                     0.0%           4.7%

 

Ryan Barr

Atari, Inc.

212-726-6996

[email protected]

 

© 2003 Atari

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1) a reduction of Flashback expectations based on retailers' demand for an accelerated launch of a newly configured plug-and-play product in the early summer

I suspect the real reduction of Flashback expectations is based on the fact that it sucks. We'll see if they do any better with this next unit, which could be anything at all.

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I think we can safely assume that if the next one is just another non-expandable $40 console with only a few games, it will very likely flop as well.

 

-S

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We won't see a repeat, the creators of the Flashback know how the old school crowd feels. Boy do they know. And it must not be selling well to the mainstream either.

 

I said all along that the casual gamer likes the Jakks sticks, no one wants a mini-system unless it a REAL one, at leats one with the ability to tweak since putting out a line of carts for such a system is extremely unlikely to happen.

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We won't see a repeat, the creators of the Flashback know how the old school crowd feels. Boy do they know. And it must not be selling well to the mainstream either.

 

The new corporate executives could give 2 shits about how the old school crowd feels. All they are concerned with is how well it sells. A billion dollar publicly traded corporation does not think like that.

 

I said all along that the casual gamer likes the Jakks sticks, no one wants a mini-system unless it a REAL one, at leats one with the ability to tweak since putting out a line of carts for such a system is extremely unlikely to happen.
The original Flashback unit outsold all its competitors despite only being offered through a few retailers. While the console was lackluster to anyone in the know about older games, the feedback I read from people who purchased this one seemed to be pretty positive for the most part. The average gamer does not care about what chip technology was being used or whether or not it can be hacked and enhanced by the amateur electronics crowd. While I did see quite a few of these at the local retailer dumping ground Goodwill recently, it looks like Atari considers this one of their successes.

 

I do not expect to see a big leap from Flashback 1 to Flashback 2. In all likelihood, they'll remodel the shell to look like an older VCS, keep the specs and technology the same and put together a few games not on the original to keep the buying public pacified. The only surprise to me is that retailers want a new system for the Spring/Summer season as that's typically the slowest time of the year for retailers.

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I think sales could have also been hurt by it's price. The majority of those plug and plays can be found for about 15 bucks, great to buy a little kid without giving it much though.

 

The Flashback was about 40 bucks at most places, for that much you can find an original GBA/PSone/N64, kind of a hard sell. It's even harder when for 20 you can buy the Atari Anthology on current systems.

 

Also, the 7800 isn't that recognizable to most - a redesign to a woody would likely benefit for general consumer appeal.

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1) a reduction of Flashback expectations based on retailers' demand for an accelerated launch of a newly configured plug-and-play product in the early summer

I suspect the real reduction of Flashback expectations is based on the fact that it sucks. We'll see if they do any better with this next unit, which could be anything at all.

 

I think you misunderstand. The Flashback sold very well. As it stated earlier in the release, it was a top selling product. What your quote means is that Atari had announced the new product so retailers do not want more inventory for a product that has already, more than likely, ended it's run. Hence, future sales expectations are not as high.

 

BTW, I saw a pile of six or so at a local Gamestop for $20.

 

The line 'accelerated launch' should be troublesome to anyone hoping for a better product.

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To Atarigrames:

 

SPARE us (or me at least) any more garbage products to simply target Atari maniacs who must own everything, or commoners who buy it and throw it at their 3 year olds.

 

I love (old)Atari but PLEASE, spare me the torture of another useless 'rock' to take up shelfspace. Spare me the complete exploitation of what once was a fun brand.

 

Another Warner I do smell....

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I think you misunderstand. The Flashback sold very well. As it stated earlier in the release, it was a top selling product. What your quote means is that Atari had announced the new product so retailers do not want more inventory for a product that has already, more than likely, ended it's run. Hence, future sales expectations are not as high.

How many years has the Jakks PacMan stick been in the stores? That hasn't ended its run yet. You can think of many other such items that lasted for more than 4-6 months in the stores. If the Flashback was still a saleable product, it would be staying on the shelves along with its competition.

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Does anyone have real sales figures on the Flashback? I see them collecting dust around here, I just can't believe this performed up to expectations.

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We won't see a repeat, the creators of the Flashback know how the old school crowd feels. Boy do they know.

I'm sure they knew that before - it's a matter of being given the time to create a good product. I'm sure this thing was rushed out the door on as tight a schedule as possible. Perhaps for the next one they can build on what they've done and make it better, but I'm not holding my breath.

 

I don't think the mainstream is buying them because they're forty bucks, which is pretty steep. Probably beyond the "impulse buy" price range that the Jakks sticks are at.

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im sure by now they got a look at how well the commodore stick did and realise that people will wait and pay a premium ($30) for genuine hardware, software , and expandability , not NES on a chip crap that has more in comon with flea market famiclones . they should hire C64 uberbabe jeri elsworth to make a a succesor for the flashback . you know she is into atari . look at her shirt for crying out loud.

 

IMG_1120.sized.jpg

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i know it aint going to hapwn cause atari doesnt really need the flashback . but i do feel the success of the C64DTV really got these companies thinking to our advantage . if you must release some nostalgia hardware , it must be the real deal

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Just don't buy the crap they put out until it's worth getting...I didn't get a flashback and I won't be getting anything until they get it right...screw Atari or whatever company owns the name this week. The Atari we all knew and loved is long since dead.

 

 

Just don't buy this junk...sure we are a small corner of the market...but don't buy in to this crap...don't give them your hard earned money.

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i dont think the C64 was a commerical hit either, or I wouldn't have bought it at $10 when it first hit the stores.

 

The Jakks sticks were hits. They were great cheap toys for kids while having some cute retro value for parents. Nothing more than that.

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I definately think someone should hire Jeri Elsworth...I suggest Maxim or Playboy.

 

Here's hoping the new unit will be better than the old.

They are still on the shelves here in GA, Target, TRU etc...

I refuse to buy one unless I see it for under $20.00

 

If I had to guess the second unit will look exactly like the first (saves production costs) Maybe different graphics on the unit itself.

It'll probably still be ports of the real games.

If they (Atari) were smart, they would double the # of games.

The smartest move Atari could make would be to get some of the homebrewers onboard, kick them some cash to included their games.

That would be sweet.

 

Anyways, I'll keep a positive attitude until more info is forthcoming.

Regardless of the reason, it's nice that companies are releasing these older games. The more cash these units bring in, the more companies will try and jump onboard to get a piece of the pie, could wind up seeing some beloved obscure games showing up. The fact that the Flashback was one of Atari's top 5 sellers is good in my book.

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the c64 DTV made its money form QVC alone . kay bee sold them for 10 simply because they are closing a bunch of stores and need to clear inventories. its no reflection on the c64 DTV unit. the jacks units also sold like pancakes. they were just priced rigth . $40 is not really aimed at impulse retro buyers

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