Jump to content

Photo

Atari Inc. - Business Is Fun Now Available!


304 replies to this topic

#1 Albert ONLINE  

Albert

    Greetings, Avatar!

  • 30,077 posts
  • Location:Sosaria

Posted Mon Nov 26, 2012 7:18 AM

Atari Inc. - Business is Fun, the book that goes behind the company that was synonymous with the popularization of 'video games,' is now finished and for sale!

Nearly 8 years in the making, Atari Inc. - Business is Fun is comprised of thousands of researched documents, hundreds of interviews, and access to materials never before available. An amazing 800 pages, including nearly 300 pages of rare, never before seen photos, memos and court documents, this book details Atari's genesis from an idea between an engineer and a visionary in 1969 to a nearly $2 billion dollar juggernaut, and ending with a $538 million death spiral by June of 1984. Several key and important fully detailed side stories are included, such as:
  • The creation of "Rick Rats Big Cheese Restaurants" which later became "Chuck E. Cheese's"
  • The amazing story of Atari's very own "Xerox PARC" research facility up in the foothills of the Sierra Mountains
  • The dramatic dealings and double-dealings between Atari Inc. and Amiga Corp. for months prior to Jack Tramiel coming into the picture.
You can learn more about Atari Inc. - Business is Fun and order a copy at here.

Posted Image

#2 tremoloman2006 OFFLINE  

tremoloman2006

    Stargunner

  • 1,653 posts
  • Location:Boston Bruins Country

Posted Mon Nov 26, 2012 7:40 AM

This book looks outstanding!
Time to splurge and get myself an early Christmas present!

EDIT: I pre-ordered this in September already.... c'mon... get here now please! :)

#3 Vocelli ONLINE  

Vocelli

    Dragonstomper

  • 803 posts
  • Location:Stone Ridge, Va. USA

Posted Mon Nov 26, 2012 8:03 AM

Just order it!

Won't open it until Christmas day!

#4 high voltage OFFLINE  

high voltage

    River Patroller

  • 3,747 posts
  • Location:America, Asia, Europe, Aus, Antartica, Africa, Outer Space

Posted Mon Nov 26, 2012 8:48 AM

I wonder if Nolan's gonna buy it.

#5 Curt Vendel OFFLINE  

Curt Vendel

    River Patroller

  • 4,441 posts
  • Location:Carmel, New York

Posted Mon Nov 26, 2012 9:24 AM

:rolling: :rolling: :rolling: :rolling:

Actually, Nolan receives a LOT of compliments on all of the things he did do, he truly is a visionary and for the things he did, he gets full kudo's and credit. He just may be disappointed that all of the things he took credit for that he didn't do have all been corrected with references to multiple sources quoted, memo's, court documents, many in his own words giving testimony on things he admits he didn't do... so he will have to come to terms with the new reality that he can no longer take credit for other people's work, but he definitely shines on the things he did do and he is fully complimented on it.

A lot of people... I'm sure even Nolan, thought this book was all about tearing him down, he is not the focus of the book, there are hundreds of people mentioned in the book and Nolan's name comes up often where he was involved, the book is about Atari and ALL of the people behind, not just Nolan, so that whole ill-conceived notion that this is a Nolan-Bashing book are completely false... that's not to say there are some very juicy confrontations between Nolan and others in the book, especially one very detailed recounting of the final conference to sign off on selling Atari to Warner where a really tense and terse "Poker Moment" occurs between Nolan and Warner Communications and has a very interesting and dramatic outcome...

Then there is the section on popcorn, gallons of mustard, a wall to wall waterbed, lady friends at hotels and Nolan's ex-wife coming back into the picture... hang onto your seats for that section, that'll keep your glued to the pages of the book all of the way through...

Then there are some truly incredible moments where you can truly see and understand why Nolan was so successful, not for his engineering or management skills (or there in the lack of) but for his Visionary way of seeing voids in a market and knowing exactly how to jump into them and fill them with fun, games and innovation, all the while making a gaggle of money... Nolan did some amazing things that were very accomplished, he also made some truly historic blunders...

Curt



I wonder if Nolan's gonna buy it.



#6 SmileyDude OFFLINE  

SmileyDude

    Moonsweeper

  • 254 posts
  • 6502 Hacker
  • Location:Wilmington, MA

Posted Mon Nov 26, 2012 10:29 AM

Any chance for a PDF and/or e-pub version?

#7 Curt Vendel OFFLINE  

Curt Vendel

    River Patroller

  • 4,441 posts
  • Location:Carmel, New York

Posted Mon Nov 26, 2012 11:04 AM

Kindle version will be up shortly...

#8 Ransom OFFLINE  

Ransom

    River Patroller

  • 3,863 posts
  • Cartridge Gaming Enthusiast
  • Location:Just south of the Wisconsin border.

Posted Mon Nov 26, 2012 11:29 AM

I'm eagerly awaiting the kindle version...

#9 Clint Thompson OFFLINE  

Clint Thompson

    River Patroller

  • 3,066 posts
  • Mind Threat Into The Future.
  • Location:Indianapolis, Indiana

Posted Mon Nov 26, 2012 11:55 AM

Can't wait to pick this up and have the real copy in hand! I'm old school so forget the e-reader nonsense ;)

#10 Retro Rogue OFFLINE  

Retro Rogue

    River Patroller

  • 3,218 posts
  • Location:Milwaukee, Wisconsin

Posted Mon Nov 26, 2012 2:17 PM

Just to clarify, as Curt mentioned this is not a Nolan hatchet piece nor is he a major character - just one of many. When we sat down to plan how we wanted to approach this book, we felt that previous efforts (Ultimate History, etc.) had revolved around Nolan as the primary character and center of the Atari story. We simply didn't want to go that route as well, and wanted this to be a testament to everyone that worked there. To reflect the reality that there was a constant cast of revolving characters, with Nolan and Ted just being the earliest.

We also wanted to present everything attribution wise in as matter a fact way as possible, based on the original resources and the additional assistance of the people that were there. In regards to Nolan this meant some long told stories didn't hold up and again, our intent wasn't to denigrate anyone nor was it to prop up anyone. It was applied even handedly as well, some long told stories about other happenings and people after the "Nolan era" are also put out to pasture because of this.

We truly hope you all enjoy this book, and that it's viewed as a fitting testament to the people who worked there and made all the magic of our youth.

#11 Shog-goth OFFLINE  

Shog-goth

    Combat Commando

  • 5 posts

Posted Mon Nov 26, 2012 3:20 PM

This is certainly a book that had to be written. I wish you a great success, by my part I'm advertising the book on the italian forums and I hope this will help a little.

#12 cimerians OFFLINE  

cimerians

    Quadrunner

  • 7,583 posts
  • Location:Chicago

Posted Mon Nov 26, 2012 3:26 PM

I'd like to check out the Kindle version. Can't wait to see it up and available to buy.

Glad you guys still give props to Nolan but especially everyone else that never gets mentioned. Awesome. That's a long time in coming.

I'll keep checking for the Kindle........

#13 Lord Helmet OFFLINE  

Lord Helmet

    AtariAge Anomaly

  • 9,877 posts
  • Location:Denver, CO.

Posted Mon Nov 26, 2012 5:16 PM

I'll definitely pick up a digital copy once its available. This looks like a really interesting read!

#14 joeventura OFFLINE  

joeventura

    Moonsweeper

  • 345 posts

Posted Mon Nov 26, 2012 5:25 PM

Is this hardcover?

It says Paperback $39.99 on Amazon

#15 Wickeycolumbus OFFLINE  

Wickeycolumbus

    River Patroller

  • 4,721 posts
  • Location:Michigan

Posted Mon Nov 26, 2012 5:39 PM

Just to be clear, this is shipping, correct? Or is this a pre order?

#16 Curt Vendel OFFLINE  

Curt Vendel

    River Patroller

  • 4,441 posts
  • Location:Carmel, New York

Posted Mon Nov 26, 2012 6:35 PM

Its a full book, the cover is not a thick boarded cover, its 6.9" X 9.6" X almost 2" thick, its a big book, to have the interior the same way, but with a hard boarded cover would mean the book could've only been 480 pages, so we went with a standard thick cover.

Is this hardcover?

It says Paperback $39.99 on Amazon



#17 Curt Vendel OFFLINE  

Curt Vendel

    River Patroller

  • 4,441 posts
  • Location:Carmel, New York

Posted Mon Nov 26, 2012 6:36 PM

Ships immediately, pick your shipping speed when ordering...


Just to be clear, this is shipping, correct? Or is this a pre order?



#18 joeventura OFFLINE  

joeventura

    Moonsweeper

  • 345 posts

Posted Mon Nov 26, 2012 6:41 PM

Its a full book, the cover is not a thick boarded cover, its 6.9" X 9.6" X almost 2" thick, its a big book, to have the interior the same way, but with a hard boarded cover would mean the book could've only been 480 pages, so we went with a standard thick cover.


Wow, you should have named it "Atari Encyclopedia"

#19 DanBoris OFFLINE  

DanBoris

    Dragonstomper

  • 970 posts
  • Location:New Jersey, USA

Posted Mon Nov 26, 2012 7:55 PM

Just ordered mine, can't wait to read this!

#20 Curt Vendel OFFLINE  

Curt Vendel

    River Patroller

  • 4,441 posts
  • Location:Carmel, New York

Posted Mon Nov 26, 2012 8:37 PM

Its available in Print, will be available on Kindle, and in early 2013 on iBook, we are also looking at nook as well. So you have plenty of choices.


Any chance for a PDF and/or e-pub version?



#21 Wickeycolumbus OFFLINE  

Wickeycolumbus

    River Patroller

  • 4,721 posts
  • Location:Michigan

Posted Mon Nov 26, 2012 9:28 PM

Ships immediately, pick your shipping speed when ordering...


Great, order placed :)

#22 Shannon OFFLINE  

Shannon

    Born To Be Insane

  • 7,484 posts
  • Pac-man Fever
  • Location:Arcade

Posted Tue Nov 27, 2012 3:26 AM

Its available in Print, will be available on Kindle, and in early 2013 on iBook, we are also looking at nook as well. So you have plenty of choices.


Cool... maybe by the time it hits ibook I'll be able to hit my wife up for some money. :lol:

#23 mckafka99 ONLINE  

mckafka99

    Dragonstomper

  • 503 posts

Posted Tue Nov 27, 2012 4:06 PM

Book arrived today! Cant wait to dig in!

#24 Allan OFFLINE  

Allan

    Quadrunner

  • 5,268 posts
  • Location:Wallingford, CT

Posted Tue Nov 27, 2012 4:39 PM

Book arrived today! Cant wait to dig in!


Your the first. Congrats.

Allan

#25 rolenta OFFLINE  

rolenta

    Stargunner

  • 1,028 posts
  • Location:Springfield, New Jersey

Posted Tue Nov 27, 2012 4:56 PM

Mine came today too!




0 user(s) are browsing this forum

0 members, 0 guests, 0 anonymous users