Wanted everyone to see the new cover we had commissioned for Book #2 of our Trilogy... and the 2nd Edition of Book #1 is getting a full makeover and full editing as well...
FOR IMMEDIATE RELEASE:
ATARI Corp. - Business Is War
Cover for upcoming book released to commemorate the 30th anniversary of the founding of Atari Corporation.
New York, New York - July 2, 2014 -- 1984 was a tumultuous time in the home video game industry. Crashing spectacularly, video game titan Atari Inc. was split up by parent Warner Communications on July 2,1984 with it's brand name and half the company sold to Commodore International founder Jack Tramiel. Recently ousted from his own company, the Auschwitz survivor and computer industry titan (who regularly equated business to war) started over in a hostile landscape and against mass amounts of inherited debt. Atari Corporation was Jack's last attempt at recapturing his earlier success while keeping the Atari brand going strong during a time when Nintendo, SEGA, Apple, and PC clones began to dominate video games and home computers.
The noted video game historian team of Marty Goldberg and Curt Vendel, co-authors of the popular book ‘Atari Inc. – Business is Fun,’ will tell the story of Atari Corporation in their upcoming book 'Atari Corp. - Business Is War.' But in honor of the 30th anniversary of Jack's founding of Atari Corporation, they're releasing the book's stunning cover in advance to video game and computer fans alike. Hand painted by artist Lukas Ketner, the cover personifies the company, it's products and history.
“Our intent was to really have a cover that embodies the company at a glance," said
Goldberg. "The iconic Jack Tramiel and his sons Sam, Leonard and Gary surrounded by the now legendary products they introduced to us. At the same time, the seriousness and competitive business nature Jack and his companies were known for had to be shown. Lukas captured it all perfectly and in a style that anyone who group up with Atari should recognize!"
Vendel elaborates, "Atari Corporation was a completely different company than Atari Inc. Not just in people and products, but in vision, philosophy and presence. Jack's masterful resuscitation in the consumer marketplace of a brand that was so close to going off the edge of a cliff is a story that will surprise and awe many. We sought out Lukas because of the skills and expression demonstrated in the Atari 2600 inspired artwork he did for app developer Panic. And we think you'll agree he didn't disappoint here either!”
About The Authors:
Martin Goldberg: Video game programmer and industry writer veteran of 13 years, former site director of IGN/
GameSpy's 'ClassicGaming.Com,' freelancer for Retro Gamer magazine, co-founder of the Midwest Gaming Classic
(one of the largest electronic entertainment expos in the United States), co-founder of the Electronic Entertainment
Museum - E2M (a non-profit archive preserving the history and artifacts of the video game and home computer
industries), member of the International Game Development Association's (IGDA) Game Preservation SIG (a
community for those interested in digital game preservation and history).
Curt Vendel: Entrepreneur, founder and CEO of Bidiots! (former online auction site for video game artifacts),
founder and CEO of Awesome Arcades LLC (former manufacturer of home arcades), former IT Systems Engineer,
self-taught Electrical Engineer, historian, founder and curator of the Atari History Museum, valued resource
for Atari insight and archival information by Atari, SA., Atari Interactive, numerous research institutions, trade
publications and entertainment magazines, television networks and movie studios. Vendel holds a BS in Computer
FOR MORE INFORMATION:
Web: ataribook.com Facebook: facebook.com/AtariCorpBusinessIsWar or facebook.com/AtariIncBusinessIsFun
EDITORS: For review copies or interview requests, contact:
Loni Reeder, Publicist
555 Bryant Street, Suite 362
Palo Alto, CA 94301-1704 USA
INFORMATION FOR LUKAS KETNER:
Web: lukasketner.blogspot.com Facebook: facebook.com/lukasketnerart