Interesting choice for a protagonist -- a 40-something balding, bespectacled man in a teal/pink polo shirt. Bob Balaban in a dungeon, hunting treasure. Tan socks, sensible shoes. I'm not saying it's a WRONG choice, as it's probably smarter to go after adults with money than the "cool kids" who can't pay forty bucks for a VCS game. This dude looks more like a "gamer" than the usual Boris Vallejo oiled-up bodybuilder types. He seems happy enough.
Props to Old Video Game Magazines tumblr for posting this. I always liked the game but never saw this ad before.