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Atari UK: The Rise and Fall with Darryl Still


danwood_uk

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We have Darryl Still (Atari UK/Europe's marketing manager) on our podcast this week, he shares some great stories about the Jaguar from concept to launch and defending it in the press. Plus, some great stories about the ST and Lynx.

 

If you want to listen/download:

 

(Interview starts at 15:50 in)

 

http://www.theretrohour.com/atari-uk-the-rise-and-fall-with-darryl-still-the-retro-hour-ep71/

 

 

Atari_Hero.png?w=1280

Edited by danwood_uk
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Wow, great interview.

Still remember fondly when Edwin (of Atari Lynx User fanzine) and me went to Atari HQ in Slough and meeting Darryl. He was very easy going, friendly, overall we had a great time there. Regrets, missed foto opportunities, should've taken a camera along.

Edited by high voltage
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  • 2 years later...

 Been looking back through some old Darryl Still comments from the time.

 

From personal experience, i found him to be a joy to speak with, a pleasure to listen to and keen to put the record straight when he felt Atari UK was put in an unfair light..Caspain Software claims of Jaguar Zero 5.

 

However...

 

He did overstate a little too much at times.

 

Fever Pitch Soccer was never going to make up for no Fifa on Jaguar.. 

 

Attack Of The Mutant Penguins was far from the original title he claimed,it took inspiration from many other titles.. 

 

Kasumi Ninja was not Rockin :-)) 

 

And it seems he caused Bob Brodie a few headaches regarding the Falcon.

 

Never been sure if he was misquoted in ST Format magazine when they ran that story of the STFM being reintroduced at new price point of £159

 

Did he really expect it to sell 150,000 units in 1993?

 

Add another 3 years to the commercial life of the ST range?

 

And were these new ST machines really newly built or was the claim of a warehouse full of ST motherboards discovered during a European stock take the real story?

 

I've learnt to be cautious over his statements.

 

Peter Staddon is the person i wish someone could find and interview.. 

 

Be nice to get viewpoints from an earlier Atari UK P.R person. 

Edited by Lost Dragon
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