This game was released by Sydney's "Home Entertainment Suppliers" in the plastic box with the instructions on the sleeve. As such I don't think it is particularly rare, at least in Australia. A number of these Home Entertainment Suppliers games (eg Commando, Rampage, Pitfall!, Tomcat, My Golf etc) turn up all the time on ebay and often in their packets.
The red bordered version of the cart though does appear to be much rarer.