-
Posts
4,936 -
Joined
-
Days Won
3
S1500's Achievements
River Patroller (8/9)
2.1k
Reputation
Single Status Update
-
Nielen ratings: Hey, our methods of acquiring data haven't changed since 1977, why change now? The Atari of ratings.
- Show previous comments 4 more
-
I've also filled out the booklets 3 times or so, but the latest for me was just a quick survey. You're completely right though, they'd need to change their methods to really keep up with the times, including time shifts (DVR Records), streaming, and live TV, plus whether or not one Fast Forwards through commercials, etc.,...Seems to me I've read about them doing new things, but I'm not sure how their methodology has changed.
-
Sounds like they still use the "diary" but it's not the only method of measurement. Like I said above, I believe there's still some value in the self-report, especially if there's variance from the electronic snooping they also do. https://en.m.wikipedia.org/wiki/Nielsen_ratings