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S1500

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S1500 last won the day on April 14 2011

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About S1500

  • Birthday 01/27/1976

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  1. Nielen ratings: Hey, our methods of acquiring data haven't changed since 1977, why change now? The Atari of ratings. 

    1. Show previous comments  4 more
    2. Zoyous

      Zoyous

      We've also been a "Nielsen family" at times... and it's true, they do bundle cash into the envelopes they send out. Anywhere from $1 to $20 from what I've received. It's kind of crazy.

    3. GoldLeader

      GoldLeader

      I've also filled out the booklets 3 times or so, but the latest for me was just a quick survey.  You're completely right though, they'd need to change their methods to really keep up with the times, including time shifts (DVR Records), streaming, and live TV, plus whether or not one Fast Forwards through commercials, etc.,...Seems to me I've read about them doing new things, but I'm not sure how their methodology has changed.

    4. Flojomojo

      Flojomojo

      Sounds like they still use the "diary" but it's not the only method of measurement. Like I said above, I believe there's still some value in the self-report, especially if there's variance from the electronic snooping they also do. https://en.m.wikipedia.org/wiki/Nielsen_ratings

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