Here's an idea: Take one of Atari's successful old intellectual properties like say.. Crystal Castles or some other game where there is a cute and loveable central character and challenging levels. Activision's Pitfall Harry also comes to mind here. Now, revive that character and make him the star of some brand new games that are great examples of leading edge top notch programming (i.e. Mario Galaxy calibre). BANG!! Instant re-birth of Atari, guaranteed. If Nintendo can do it, why can't Atari?