You wouldn't want to market it with the term "clone console" or "hardware clone" because it doesn't sound sexy at all. Something like "FPGA recreation" sounds better.
Speaking of sounding better, one of the most difficult things to get right with old fashioned hardware cloning as well as FPGA "cloning" is sound reproduction. This is mainly because sound from old systems does not only depend on the chip generating the audio signals, but also resistor networks, amps, DACs, analogue distortions, filters, etc.
Going back to the 1-CHIP, we know that it sounds identical to the original console with discrete S-SMP chip (again, as far as I know).
Now take the case of the Famicom/NES, which has had more "clone" attempts than any other system, probably, focusing only on audio. This can help us explore degrees of separation in the original-clone spectrum. The NES uses the same chips as the original Famicom, but obviously with a different mobo and some modifications like AV output and lack of pins for cartridge expansion audio. Late Famicom consoles and early Famicom Twins sound different from the early Famicom due to different resistor arrays, especially in regard to expansion audio balance (in the case of the early TF, a manufacturing mistake). AV Famicom and Toaster use different chip revisions for the CPU, and the sound has a distinct signature. Then perhaps there is the original non-mini Analogue NT, which used original Famicom chips, with audio very close to an original Famicom, though not identical (for starters, with less analogue buzz) and user configurable for channel separation. There have been Chinese clones that used harvested original chips also. Then there are the Dendy clones, which sound obviously different, as well as currently available Chinese clones that use Dendy chips. So you have clone consoles with clone chips. There are also hybrid Chinese consoles that use Dendy clone CPUs but an emulated PPU using FPGA. And then you arrive at something like the NT Mini which uses the FPGA for all components, and audio output is adjusted at the software level.