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pixelpedant

How do you pronounce "Wico"? What's the intended pronunciation?

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I've stared at my Wico Command Control joystick and Wico joystick adapter long enough, always idly wondering what the intended pronunciation of "Wico" is. 

 

How do you pronounce Wico, and does anyone know what the corporation's "offical" pronunciation of its name was? 

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If their commercials are any indication, the company intended it to be pronounced "wick-oh":

 

 

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Posted (edited)

Yeah, admittedly, I also always pronounced it "week-oh", based on absolutely nothing.  And I'd run into instances of people pronouncing it all of wick-oh, wike-oh, and week-oh over the years. 

 

But I figured there had to be an official pronunciation (that didn't involve people just walking around HQ pronouncing their employer's name however they felt like pronouncing it at the moment). 

 

And it seems like the commercial there would be indicative!  Thanks!

Edited by pixelpedant

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Myself and others I've known in the arcade industry, have always pronounced it "wike-oh". And despite the commercial above, not going to change now. Gonna be stubborn like that.   :lol:

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2 hours ago, ls650 said:

I've always heard 'wee-koh'.

That's how I've always pronounced it.

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The commercial jingle sez "You'll go wacko for a wick-o" so I guess that's the answer. We always said "wee-co"

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2 hours ago, fimbulvetr said:

Huh. I always pronounced it wike-oh (rhymes with bike-oh)

This is how I would say it. Apparently we are wrong, it's like "sicko"

 

 

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that commercial is comical.  I don't think those kids were achieving any high scores. 

 

My brothers pronounced it wick-o.  I never cared for the brand of joystick as it always seemed to be too much 'play' in the joystick and I prefer the button somewhere besides the stick itself.

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Always pronounced it "wick-o" :) I actually remember those ads from the time.

 

Commercials are always a good way to find out the correct pronunciation of a brand name if there's a question (and YouTube has basically everything), although you can occasionally get into regional stuff that way too and then all bets are off.

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