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Sears was an early proponent of home videogames, and their partnership with Atari was instrumental in the success of the fledgling company. Sears sold many of Atari's products, but like many brands sold in Sears stores, they branded the products with their own name. In many cases, their Atari 2600 games even had new artwork and new titles. Only three games were released exclusively by Sears and not by Atari - Submarine Commander, Stellar Track, and Steeplechase. These games were actually programmed by Atari but released by Sears.

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